Chicken Road – Cookie Policy

This Cookie Policy explains how chickenroadmasters.com (“we”, “our”, or “us”) uses cookies and similar technologies on the Chicken Road Game website (“Website”). By continuing to use our site, you agree to the placement and use of cookies as described in this policy.

We are committed to transparency and user privacy. This policy details what cookies are, what types we use, why we use them, and how you can control your preferences.

1. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. They allow websites to recognize your device, remember your preferences, and improve your overall experience.

Cookies may store anonymous data such as:

  • Your browser type and version
  • Device information
  • Language settings
  • Pages visited and time spent
  • Referral links clicked
  • User preferences and consent settings

Cookies do not contain personal information like your name, email, or payment details—unless you’ve provided that information through a form and consented to its use.

2. Why We Use Cookies

We use cookies to ensure the proper functionality of the Chicken Road Game website and enhance your user experience. Specifically, cookies help us:

  • Maintain website performance and security
  • Analyze how visitors interact with the site
  • Display relevant affiliate offers and promotions
  • Remember your preferences and settings
  • Track demo game usage for usability improvements
  • Comply with regulatory requirements (e.g. cookie consent management)

3. Types of Cookies We Use

We categorize cookies used on our site as follows:

a) Strictly Necessary Cookies

These are essential for the website to function. They include cookies that:

  • Allow you to navigate between pages smoothly
  • Enable access to secure areas
  • Manage user session and cookie preferences

Without these cookies, the website would not work properly.

Examples:

  • cookieconsent_status – Stores your cookie preference
  • PHPSESSID – Maintains session info during your visit

b) Performance and Analytics Cookies

These cookies collect data on how visitors use our site, including pages visited, links clicked, and time spent. The information is aggregated and anonymous.

We use Google Analytics and similar tools to monitor site performance and identify areas for improvement.

Examples:

  • _ga, _gid, _gat (Google Analytics cookies)
  • Click tracking for affiliate links

These cookies help us optimize the user journey and improve site functionality without identifying you personally.

c) Functionality Cookies

Functionality cookies allow our site to remember choices you make, such as:

  • Your region or language preference
  • Display settings (e.g., light/dark mode)
  • Whether you’ve interacted with pop-ups or notices

These cookies personalize your experience but are not strictly required for the site to function.

d) Marketing and Affiliate Cookies

We use affiliate links to third-party online casinos. When you click a “Visit Casino” or similar CTA button, tracking cookies may be placed to:

  • Record that you were referred by our website
  • Attribute potential bonuses or commissions
  • Show you relevant offers based on your behavior

These cookies are placed by trusted third-party partners such as Stake, Roobet, Pin-Up Casino, and ot

We do not show personalized ads or sell your data to advertisers.

4. Third-Party Cookies

Some cookies on our site are set by external services we integrate with. These may include:

  • Google Analytics – for traffic and performance insights
  • Affiliate platforms – to track referrals to partner casinos
  • YouTube or Vimeo – if we embed gameplay videos (only if applicable)
  • Cloudflare – for security and content delivery optimization

These third parties may use their own cookies according to their privacy policies. We do not control the behavior or data processing practices of these platforms.

Note: When you leave our site via an affiliate link, the third-party site may set its own cookies. Please review their cookie and privacy policies for details.

5. Cookie Duration

Cookies can be either:

  • Session Cookies – Deleted automatically when you close your browser
  • Persistent Cookies – Remain on your device until they expire or you manually delete them

Cookie lifespans vary by type and purpose. Analytics cookies may last for a few days or months; preference cookies may persist longer.

6. Your Cookie Choices and Control

We give you control over your cookie preferences through a Cookie Consent Banner displayed when you first visit the site.

You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie settings

You can also control cookies through your browser:

cookie-img1Browser Settings

Most browsers allow you to:

  • View cookies stored
  • Delete cookies
  • Block specific sites from setting cookies
  • Enable/disable all cookies

Here are links to manage cookies in popular browsers:

cookie-imgMobile Device Settings

If you access our site from a mobile browser or in-app browser, your device may have separate cookie management tools within the browser or app settings.

7. Legal Basis for Using Cookies (GDPR)

Under the General Data Protection Regulation (GDPR), we use cookies on the following legal bases:

  • Consent – For all non-essential cookies (e.g., analytics, affiliate tracking).
  • Legitimate Interest – For cookies necessary to ensure site security, prevent fraud, and deliver core functionality.

You can withdraw or modify your consent at any time through the cookie settings panel on our site or by clearing your browser cookies.

8. Children’s Privacy and Cookies

Our website is intended for users 18 years and older. We do not knowingly set cookies or collect personal data from children.

If you believe that a child has accessed our site or services and cookies were set, please contact us immediately so we can take appropriate action.

9. Do Not Track (DNT) Signals

Our website currently does not respond to Do Not Track (DNT) signals from web browsers, as there is no standard for interpreting these signals consistently across platforms.

However, you may control cookies and tracking using your browser’s privacy settings or opt-out plugins.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in response to:

  • Regulatory updates (e.g., GDPR, ePrivacy Directive)
  • Changes in our use of cookies
  • Introduction of new third-party tools or services

When changes occur, we will update the “Effective Date” at the top of this page and may re-display the cookie banner for updated consent.

You are encouraged to revisit this policy regularly to stay informed.

11. Contact Us

If you have any questions or concerns about our Cookie Policy or data usage practices, please contact:

We’re happy to assist with any requests regarding cookies, privacy rights, or data security.

At Chicken Road Game, we believe in offering transparency and control over how your data is used. Cookies help us deliver a smooth, enjoyable, and secure experience—but we respect your right to choose.

You’re always in control, and your trust means everything to us.